We are thrilled to share a new chapter in our journey that marks a bold step forward in the world of artisanal baking! After 12 wonderful years as The Velvet Cake Company, we’re embarking on an exciting rebrand – introducing Cake Cart, a fresh and innovative online marketplace for all things sweet.

While this is a new beginning, it’s certainly not a goodbye. The Velvet Cake Company lies at the very essence of Cake Cart, and we’re proud to announce that we’ll continue to supply our signature cakes, cupcakes and other delightful treats, now with fresh new packaging designed for perfect nationwide delivery.

But there’s more to this transition – Cake Cart is so much more than just our new name. It’s South Africa’s first-ever marketplace dedicated entirely to artisanal baked goods and all things baking. From decadent cakes and scrumptious cupcakes to melt-in-your-mouth nougat and many other delicious sweet treats, Cake Cart is bringing together the very best handmade goodies from talented local artisans, all available for nationwide shipping.

Our goal is simple: to create a collaborative space for makers to connect, thrive, and grow. We’re building a platform that not only showcases the work of incredible bakers and dessert creators but also celebrates the entrepreneurial spirit that drives so many.

In this journey, we’re thrilled to announce our partnership with Cake Canteen, a sister company that shares our values of collaboration over competition. While Cake Cart is a standalone marketplace, Cake Canteen will remain a separate entity, continuing to support our shared mission of fostering a vibrant and supportive baking community.

This rebrand is a significant step for The Velvet Cake Company, and it’s our commitment to supporting and uplifting the creative, often female-led entrepreneurs in the sweet treat industry. Cake Cart is here to help these passionate makers bring their products to a wider audience, collaborate with fellow artisans, and thrive in an ever-evolving market.

So, while The Velvet Cake Company is still at the heart of everything we do, we’re embracing this exciting new venture as Cake Cart for a chance to do more, connect more, and share more. We invite you to join us as we celebrate this vibrant, delicious new chapter, where sweet creations are just the beginning.

With love and gratitude,
Your newest sweet obsession,